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MindSift Extends Data Intelligence Solution to Help Marketing Teams Identify and Target Purchase-Ready Segments

Connected environment gathers buyer data, identity matching, shopping interest and multichannel delivery together to help organizations take more effective campaign choices

Tyngsborough, N.H. — 2026 — MindSift, a audience intelligence and advertising technology firm, today announced the expanding development of its connected technology engineered to assist marketing teams, sales groups and brand leaders more efficiently pinpoint, read and activate priority audiences

The MindSift platform unites B2C and company information, identity resolution, online visitor intelligence, segment creation and in-market insights within a shared advertising platform. By linking these functions, MindSift allows companies to go from buyer finding to engagement without using disconnected data software and sales platforms

"Current growth departments have use of enormous volumes of data, but transforming that information into actionable intelligence stays a serious problem," said a MindSift representative. "MindSift is centered on making that process easier by allowing teams find the best buyers, identify valuable purchase indicators and engage their data across the channels they already use."

Turning Data Into Usable Buyer Insight

MindSift gives access to a large library of B2C and B2B intelligence that companies can draw on to create very focused audiences based on consumer, company, behavioral and purchase-intent attributes

The platform's capabilities include audience building, site engagement recognition, record augmentation, purchase-intent insight and data deployment

Instead of handling these features as individual advertising functions, MindSift brings them in a single view to provide teams a significantly more integrated picture of likely buyers and their anticipated purchase activity

Enabling Businesses Identify Purchase Intent Earlier

A central component of the MindSift system is its ability to assist teams recognize behaviors that may indicate increased demand in a given offering, solution or category

Companies can leverage these data points to prioritize audiences, enrich present customer and prospect information and optimize the moment and precision of their advertising and sales engagement

MindSift's OutReach Engine technology also extends this capability by pushing intent signals and sales signals into current customer relationship and marketing tools

Designed for Current Analytics-Focused Growth

MindSift is engineered for teams including advertising and revenue groups to digital planners, agencies and company leaders hoping to make more effective value of first-party and third-party signals

The solution enables a number of essential growth use cases, covering:

Creating highly focused individual and business segments
Matching formerly unidentified website traffic
Enriching present prospect and prospect records
Detecting in-market signals
Focusing on leads based on meaningful data
Deploying segments across marketing and revenue platforms
Connecting data intelligence with current business applications

By unifying these capabilities, MindSift seeks to cut the difficulty associated with transforming big data volumes into actionable growth opportunities

About MindSift

MindSift is a audience insight and growth technology business providing solutions for list building, customer matching, visitor analytics, buyer intent, record augmentation and advertising activation. Its system is designed to enable marketing teams, growth groups, ad specialists and businesses convert insight into actionable buyer value

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